Mercedes Benz Fashion Runways
Mercedes-Benz fashion runways celebrates the fresh Sri Lankan design talent that is leading a way to establish an aesthetic that is unique to the island. This show will incorporate cutting edge fashion with innovation from low-tech traditional craft merging with modernity. It stands against the popular notion that fashion and style is limited to the city, by facilitating collaborations between contemporary designers with artisans from rural Sri Lanka.
Announcing the futuristic transformation that the local fashion industry is undergoing, this show encapsulates Sri Lanka's new vision with travel style. Attended by a global audience of fashion authorities in buying, design, retail and media this runway will be shown live worldwide. The show will be live streamed through our official site and social media, giving access to millions to watch the unveiling of the unique concept of contemporary, season-less travel fashion from Sri Lanka.
The final show of the Mercedes-Benz Fashion Runways 2016 will be an eclectic one. Featuring young graduates who will go on to join the creative task-force of Sri Lanka's fashion industry, this show will be an energetic one with the best works of forty designers.
The show will be streamed live worldwide through our official site and social media. Also the collections can be shopped on our site.